Posted 2016-January-23, 02:31
Speaking personally I don't expect ever to use the home page for anything other than as a stepping stone to log into BBO. In that respect, pretty though it may be, for me personally its existence is if anything a very mild irritation because it adds another click required to get in. I can live with that, and it does not add to the mouse-clicks required before the change. The time spent admiring its artistic glory is condensed into the blink of an eye and the click of a mouse. Maybe one day I shall work out the shortcut to take me directly to the flash login page and bypass this home page entirely.
But the point is that the page and its design effort is not directed at me, but at those who have never wandered into BBO before. it is the candy in the window to entice you in.
In this regard I expect to be typical of the vast majority of the established BBO membership. I also reckon that anyone who has commented on the page, in this thread and in the thread on BBO news page (which include somre pretty negative comments) are established members, and I have doubts about whether they have successfully done so with the mind-set of the target audience.
I don't have an artistic bone in my body and certainly no aptitude for marketing. So I would have great difficulty evaluating the page with the eyes of a newcomer. If I were forced to guess, I would say good job.
Psych (pron. saik): A gross and deliberate misstatement of honour strength and/or suit length. Expressly permitted under Law 73E but forbidden contrary to that law by Acol club tourneys.
Psyche (pron. sahy-kee): The human soul, spirit or mind (derived, personification thereof, beloved of Eros, Greek myth).
Masterminding (pron. m

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ing) tr. v. - Any bid made by bridge player with which partner disagrees.
"Gentlemen, when the barrage lifts." 9th battalion, King's own Yorkshire light infantry,
2000 years earlier: "morituri te salutant"
"I will be with you, whatever". Blair to Bush, precursor to invasion of Iraq