This happened in a recent Swiss Pairs event. I led ♦J as South, collecting +800.
One hand proves nothing but got me thinking.
West asked partner whether he preferred a 1NT response. East said No, just an unlucky layout. Fair enough.
I don't like 1NT much either, wrong-siding your likely game and making it hard to compete in clubs. Maybe some would respond 1♦?
I like a traditional 2♣ on these hands, also on some hands with four trumps:
♠xx ♥xxx ♦Axxx ♣KTxx
3♣ still be preemptive but more shapely, or the actual at favourable.
The supposed gain with inverted comes via those sweet shape-showing auctions you see in books, rare at the table. Mostly you do just as well after a limit jump raise, which also pre-empts the 3NT-killing overcall.
Criss-cross (1♣ - 2♦ & 1♦ - 3♣ as limit-plus) allows you cater for most hands with support.

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