One old theory of Al Roth's that I assume never caught on was the Shifting-Suits Principle.
You do not have to jump shift every time you like your hand. The mere shifting of suits to the next level will encourage responder to bid again. He must be aware that his limited holdings might produce game or slam. Roth argues this is big help when responder may have good looking 9-10 pt hands.
"The shifting of suits of suits to the next level by an opening bidder shows additional values. Opener promises to make a third bid, provided responder does not pass, rebid his own suit or jump to game."
Slam may be easy to bid without worrying about point count or keycards.
If you like your hand for slam and partner also likes his hand you will have slam if you have judged your "liking" correctly.
He also argues that if you have limited your hand(nonextras) you can feel comfortable no matter what action partner takes.
Roth goes on to say that the HIding of a suit JUST TO LIMIT THE HAND is contrary to the way most modern experts bid. "Today's Experts like to show their suits regardless of how strong they are on a roller-coaster." Roth says they are wrong.
He goes on to state the number of plus scores, ordinary average plus or win is what is most important.
Here are some extreme examples where Roth HIDES a 5 card suit.
x....AKJxx...xx...AT98x is 1h=1s=2h! or
x.....AQTxx.....KJ...Kxxxx is 1h=1s=1nt! or
x....xx......AKTxx.....AJTxx is 1d=1s=2d! or
x....AJ...KTxxx...AJxxx is 1d=1s=1nt!
1h=1s=2h may be....x.......AKJxxx...xx...Axxx but
1h=1s=2c may be ......x....AQTxxx....AJx...AJx
Axx...AKTxx.....KJ98....x.... is 1h=1s=2d
He goes on to urge readers to keep an open mind and "experience great results of limiting your hand rather than showing every suit as soon as possible, you will be happy...
As I said this principle or theory I assume was rejected by Roth's expert peers let alone int. level players.

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