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(Personal Survey) Graduate Thesis on ACBL Junior Promotion The study of ACBL's brand identity and junior promotion

#1 User is offline   L Rose 

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Posted 2015-February-11, 20:09

Hello all bridge enthusiasts!

My name is Liang Fan. I am a graduate student from University of Southern California. My graduate thesis focuses on a bridge topic. I want to study ACBL's current brand identity and its junior promotion strategy. I am also interested in developing new strategies for this organization to develop more young bridge players. If you are an ACBL member, please help me and take the survey. Your answer is valuable and helpful!

The information is collected by this survey for my master’s thesis project in Communication Management. The purpose of this project is to get a better understanding about players’ attitudes toward American Contract Bridge League (ACBL) and the bridge game, thus finding a way to attract more players, especially junior bridge fans to join this game. The responses will be used for academic purposes only.

Thank you all for your support! The link of the survey is listed as follows:

https://qtrial2014az...cuu8BnNWAsvmrS5

Thank you so much again!
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#2 User is offline   Mbodell 

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Posted 2015-February-12, 03:06

Please share your thesis with us when you finish.
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#3 User is offline   L Rose 

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Posted 2015-February-12, 11:48

View PostMbodell, on 2015-February-12, 03:06, said:

Please share your thesis with us when you finish.


That would be my pleasure!
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#4 User is offline   L Rose 

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Posted 2015-February-14, 22:10

Please notice this topic. TY
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#5 User is offline   nige1 

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Posted 2015-February-15, 16:15

Is L Rose's survey meant just for ACBL members? If so, the introductory page should make that crystal clear. I'm not an ACBL member but I started completing the survey before I realised that it might be intended for ACBL members only, so I completed it as best I could.
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#6 User is offline   barmar 

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Posted 2015-February-15, 17:01

Since it's about attitudes and experience with the ACBL, it seems like non-ACBL members would not have much useful to say. It would probably be a good idea if it asked if you're a member, so that he can take this into account when analyzing the results.

#7 User is offline   mgoetze 

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Posted 2015-February-16, 21:25

View Postnige1, on 2015-February-15, 16:15, said:

Is L Rose's survey meant just for ACBL members?


Probably yes.

View PostL Rose, on 2015-February-11, 20:09, said:

If you are an ACBL member, please help me and take the survey. Your answer is valuable and helpful!


I didn't click on the survey because I expected my answer would be neither valuable nor helpful. :P
"One of the painful things about our time is that those who feel certainty are stupid, and those with any imagination and understanding are filled with doubt and indecision"
    -- Bertrand Russell
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#8 User is offline   L Rose 

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Posted 2015-March-03, 11:50

Yes. It's for ACBL members. Thanks for correcting.
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